Exciting discoveries are happening every day in neuroscience, showing in dozens of studies that playing and learning music has powerful measurable effects on the brain. The challenge is that traditional piano lessons and music therapy have a steep, painful and expensive learning curve. Music notation and theory often serve as barriers rather than pathways to those needing the cognitive benefits the most, including seniors, toddlers, and special needs students, all who could benefit from an easier, faster, more accessible way to learn music.
Piano Wizard has “cracked the code” with a dramatically faster, simpler, easier way to learn, by playing a music video game that teaches real musicianship in minutes, not months.
Many new neuroscience studies (http://bit.ly/MusicBrainOverview) indicate profound impacts on the brain when studying and playing music, with learning piano having some of the most impressive, dramatic results. When you educate yourself on this, it becomes clear that music is a possible path to real healing for many kinds of neurologically impaired people, ranging from autism and other special needs challenges, including traumatic brain injury and possibly even dementia and Alzheimer’s.
This project, born of the surprising impact Piano Wizard has had on special needs and pre-K students, is about documenting, verifying and improving upon the anecdotal impacts that this award winning software has had to date, with deep dive, peer review worthy neuroscientific studies. It is an open ended, honest scientific query to answer the question,
“If learning music can have such profound impacts on the brain, can Piano Wizard, a proven software vehicle that dramatically accelerates that music learning, have an equally dramatic acceleration on cognitive development?”
We suspect the impact will be profound, as it was for Jed.
Our initial project to test this hypothesis is to do a 6 month, 30 person test with people on the autism spectrum, with an initial battery of neurological tests including brain scans, then follow on in 3 months (or certain meaningful musical milestones), and then again at 6 months, and see if there were significant positive measurable changes in their cognitive function and brain activity.. This can be extended or shifted to test other possibilities, but our anecdotal experience indicates that we should have some surprising and interesting results in many of the test subjects, pointing to positive shifts in behavior, brain function and other cognitive abilities like language, spatial skills, math and more.
Following initial positive tests, and the learning of best practices and protocols in dealing with this particular population, we will test market it into various special needs schools, private therapist practices and individual families. We have some online kinds of cognitive testing protocols that will allow users to do similar baseline and progression measurements on their students. These tests will not be of course as deep and professional as the clinical trials, but should add to the learning and data as we move forward in the beta testing to refine this therapeutic use of the program for that population. As mobile versions of the various apps come online and are available, we will incorporate them into both our clinical and beta user trials, which will greatly open the potential markets across platforms.
By licensing the tech and launching it with a subscription model that includes online cognitive assessment and progression testing as a component for the early education markets, we reduce the costs to users and expand the potential markets to a global solution. Who does not want smarter kids? Who does not want them to reach their full intellectual, cognitive and emotional potential?
Funding for this initial phase will be a combination of grants and capital investment, as the research, if proven, points to a huge breakthrough in both therapeutic and educational efforts to improve cognitive function through music. The therapeutic markets alone point to a broad range of possible uses, including for the senior populations concerned about losing cognitive function. These markets are the most needy of some kind of easily applied, fun, effective therapeutic option. From there, because of the simplicity of the game system, and the importance of early music learning on the lifelong cognitive development of the child, we will expand into the pre-K and early childhood markets, with similar clinical and user testing models, but in much larger numbers of schools, and educational service provider customers.
We are currently building our boards and executive teams with solid candidates as we seek funding to begin this project.
Music Brain Training Company – Executive Summary
Contact Chris Salter, CEO • Chris@MusicWizard.com • 813-505-2995
This is not an offering of securities, which can only be made by directors or officers of the company with full legal disclosure and documentation.
Business Structure
• C Corporation
Why Music Brain Training Company?
• Music Brain Training Company is entering a global market with paradigm shifting technology in an age where dozens of neuroscience studies (http://bit.ly/MusicBrainOverview) point to dramatic positive effects of music on the cognitive capacity of children and adults alike. The Piano Wizard method is proven to accelerate music learning dramatically, in minutes not months, and so MCT intends to do peer review worthy neuroscience research to see if it also impacts cognitive development at that same or an accelerated rate.
Industries
• Educational, (Pre-K, Special Needs) Brain Training, (Seniors) Accelerated Cognitive Development
Strength of Concept
• Piano Wizard method allows parents, teachers, schools, and service providers to access breakthrough music learning games providing native language level fluency at a fraction of the time and cost.
• Musical game facilitates sometimes dramatic positive cognitive development in all ages.
• Platform engine (Elements of Music App Suite) rich in upsell & cross-sell potential.
Company Stage
• Proven IP via key licenses to leverage proven and established IP. Extensive anecdotal evidence of both effectiveness and possible cognitive impact.
• Team identified. Key Strategic Partners in the current markets can move immediately into research and development.
• Working single player game on the IPhone, iPad version in final stages of development and ready for commercialization. Enhancement for Android, MS Surface and Amazon platforms to follow.
Company Vision
• Universal Music Literacy for young and old alike, with the “Music Advantage” of cognitive development. Teach music as if it were a native language to millions of children worldwide through games.
• Neuroscience testing of impact of music games on accelerated cognitive development in challenged, pre-K, and senior populations.
• Bring musical cognitive enhancement tools to those populations that need them most with affordable, effective and accessible products.
Capital Required
• $500,000 angel bridge convertible note, to complete the first phase neuroscience testing, and into therapeutic and special needs school markets, as well as explore other fruitful research paths to pursue from that testing.
With proven initial results and significant proof of customer validation, including users, and revenue, we will then seek Series A funding as well as follow on research grants to expand the potential populations and applications.
Market Sizes
• Educational Mobile Market: $40 billion by 2020
• Overlapping Educational Mobile Gaming: $4 billion by 2020
• Brain Training and Cognitive Assessment and Development Market 7.5 billion by 2020
Revenue Strategy
• In home online cognitive measurement service with music app to test development progress.
• Upsell and cross-sell of new modules to existing users and as an integrated full function music play & composition training environment
• License to cognitive skills training, counseling services, brain health programs, and many other brain function skill trainings and is expected to grow at the highest rate during the forecast period.
Projected Revenue
• R & D Level Project, 2-3 year research phase expected.
Strategic Relationships
Opportunities include: Pearson Assessments, Cognifit, Bracket Global, Cogstate, Brain Resource, Cambridge Cognition, Lumos Labs, Neurosky, Cognitive Life Sciences
Existing Key Customers
• Relationships with Home School groups, and programs for enrichment for autistic children.
Marketing Strategy
• Joint Ventures, Strategic Partners, Marketing online and traditional media advertising with a strong integrated Cognitive Development PR campaign, localization
Sales Strategy
• Multiple License opportunities (Educational, Enrichment, Cognitive Assessment Training Channels)
• Up Sales Through App Store for more songs, sounds, and other musical content
• Cross Sales to existing customers as each new app is released.
Administration
• Core interim research/admin team in Boulder, CO
• Outsource with best of breed vendors for non-core competencies (e.g. Legal, Software, Development, Manufacturing, Distribution)
Management / Advisors
• Professional / expert and start up experience including R & D, raising capital, building companies, licensing deals, and software marketing and distribution.
Chris Salter, Founder,
https://www.linkedin.com/in/halchristophersalter Chris@musicwizard.com, 813-505-2995
Dr. Abiola Oladoke, Neuroscience Director, https://www.linkedin.com/in/abiolaoladoke/
Steve Allen, Research and Development Advisor https://www.linkedin.com/in/steve-allen-6467417
Rebecca Riggleman, R & D Coordinator
https://www.linkedin.com/in/dr-rebecca-riggleman-ladner-71576279
Dr. Justin Adcock, R & D Advisor
https://www.linkedin.com/in/dr-justin-adcock-52544311
Nate Nickrent, UC Boulder Student Advisor https://www.linkedin.com/in/nate-nickrent-48a76612b
Ted Stokes, Strategic Advisor
https://www.linkedin.com/in/tedstokes
Karen Rands, Investment Relations
https://www.linkedin.com/in/karenrands
Jim Chapman, SEC/Licensing Legal
https://www.linkedin.com/in/jimchapman1
Chad Bucy, Advisory Board, Marketing
https://www.linkedin.com/in/chad-l-bucy-55311b9b/
Matthias Knesebeck, Music Tech Advisor
https://de.linkedin.com/in/matthias-von-dem-knesebeck-291b948
Lydia Sugarman, Advisory Board
https://www.linkedin.com/in/lydiasugarman
Steve Wilson, Advisory Board
https://www.linkedin.com/in/stevenwilsonvpgakken/
This project is high risk, high reward. Jed’s story, the latest tech and discoveries in neuroscience, especially around music, point to possibly dramatic clinical proof of a fun, easy effective way to change even the most challenged brains for the better.
What if?
This project was started because of spontaneous, often moving feedback from some home school special needs parents, in particular Jed’s dramatic story. We had dozens of other special needs parents, including some special needs teachers testing and giving us similarly positive feedback, including others on the autistic spectrum moving from non-verbal to verbal after playing the game. This is startling and stunning news, that if understood, could help unlock the brains of thousands of autistic and other special needs children and adults.
What if , ,
What if we had a brainscan done with complete baseline neurological testing date on Jed, when he was almost mute, non-verbal, unable to even watch Teletubbies or do a 4 piece puzzle, or ask for a glass of water?
What if we had another one done at 3 months, when he had played a handful of songs, his first cognitive success at age seven in his lift at that point?
What if we had done it again at 6 months, when he had learned 30 songs, and was beginning to speak and understand for the first time in his life? What would we have seen?
What if we had tracked Jed after a year, moving from the basic levels of the game to reading music notation on level 4, interacting with his family as if he was “almost normal” in the words of his mother, mastering over 60 songs in a year?
What happened to Jed’s brain a year later, when he was playing Bach, Mozart and Beethoven, not only had mastered reading from sheet music, memorizing these complex challenging pieces, but now understanding basic math, reading, and going to a public school with his brothers for the first time in his life?
What does Jed’s brain look like now, over 100 new youtube songs later, with a full and rich social and family life?
What if we could have seen underneath the hood, how Jed’s brain was growing, changing and developing after years of mental imprisonment and stagnation?
As other users and stories came online, we realized, we have to know. This could have lifelong impact for thousands of special needs, brain damaged or senior citizens, and impact potentially millions of young children’s early development, with profound lifelong cognitive benefits. There is nothing even close in the brain training space in terms of the proven benefits of music education.
What if those benefits were easy, affordable and fun, even joyful, for all who need it, for life?
We can KNOW, and it will MATTER, to millions of children and families of all sorts, worldwide, and we can share that breakthrough in a myriad of ways, for generations.
If this idea intrigues you, please comment and share any ideas, ways you can support this effort, contacts you may have.
Thanks
Chris Salter
Founder, Music Brain Training Company